Performance Tracking

It’s important to track the performance of your law firm’s website.  Performance tracking lets you manage your law firm’s website and make it even more effective.  All of the premier legal website designers should offer this service to your firm.

Website performance tracking is a tool which will enable you to understand visitor behavior and improve website performance.  Features of a good tracking application include web traffic analysis, path analysis, visitor trends, page views, entry pages, top pages, exit pages, length of stay on each page, and technical analysis of browsers and platforms.

There are all sorts of statistics which are valuable to a webmaster in tracking the effects of his search engine optimization campaign.  First is simply the number of visitors to your website, organized by the hour, day, week and month.  This number tells you how well you have marketed your website, what times are busiest for your site, and what sort of visitor trends your site is going through.  Hourly traffic reports are especially important so that you and your web staff know when to update your content and do site maintenance.

It is also important to find out on which pages visitors usually enter and exit your law firm website.  This lets you know what sort of introduction-type material on your firm you should put on your site and where, as well as what parts of your site are driving people away and need to be improved, in terms of content, graphics or layout.

Another statistic useful to track search engine data – which search engines you are getting the most traffic from, and what keywords people are searching when they find you.  This information can help you to further optimize your site and dominate certain keywords or place further PPC advertisements.

Other useful information includes data on visitor country of origin, operating systems, web browsers, languages, IP addresses and repeat visitors.  All of these factors are important when it comes to building a site which is targeted to a specific audience.